VISUAL IDENTITY
About
Nishka offers women an exquisite collection of jewelry that celebrates significant moments in a woman's life. With personalized designs and meticulous craftsmanship, Nishka empowers South Indian and Asian women to express their individuality and create cherished timeless memories.
brief
Curating an elegant visual identity to cater to Nishka Jewelry that aspires to be more than a brand – it seeks to be a symbol of empowerment and celebration, crafted and personalized jewelry, creating cherished timeless memories.
TARGET AUDIENCE
Catering to women who appreciate the significance of personalized and timeless jewelry. South Indian and Asian women who value cultural symbolism and tradition in their jewelry. Individuals seeking to express their individuality and commemorate important life moments through bespoke jewelry.
Brand positioning
Nishka empowers South Indian and Asian women to express their individuality and create cherished timeless memories through personalized and meticulously crafted jewelry. Offering a curated collection that celebrates significant life moments, ensuring each piece tells a unique story.
Empowerness | Craftsmenship
VISUAL STYLE
Opulent silvers, reflecting the timeless and luxurious nature of the jewelry with pinks and mauves being the primary palette to symbolize for the Lover's archetype. Jewel tones inspired by precious gemstones, adding richness and cultural vibrancy to the palette.
Incorporation of subtle personalization elements into the typography, emphasizing bespoke design.
LOGO ROUTES
ROUTE 1
1
Nishka’s N nestles in the fingerprint pattern symbolising the singularity and uniqueness of each Nishka piece to the wearer. There’s a harmonious blend of modernity and timelessness in its circular shape. Also embodies honesty in our relationship with the customers.
2
The intertwined strokes of N forming a unified entity symbolize how each piece of jewellery seamlessly integrates with its owners, becoming intertwined with their lives and identities, sharing unforgettable moments together.
ROUTE 2
1
The Lettermark Logo of Nishka aligns with the brand's commitment to honesty, quality, and a lasting relationship with the customer.
2
The three brand attributes are incorporated through elements in threes - a divinity number reflected as 3 dots. Also, 3s represents various aspects of time, including past, present, and future; birth, life, and death; and beginning, middle, and end. The 3 dots convey the eternal nature of Nishka and its profound meaning throughout all phases of life to the customers.
FINALISED LOGO AND PACKAGING & PATTERNS
SUB BRAND WORD MARKS
BRAND COLLATERALS
