About
Maverick and Farmer is a farm to cup coffee shop, being one of India's most imaginative coffee brands. The coffee estates are in Coorg, roasted daily and brewed perfectly. Wide variety of coffees ranging from espresso based coffees, pour-over coffees, coffee drinks and also roasted and ground coffee beans.
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brief
To create a minimal yet attractive packaging design, that does not follow the norms of the plenty of brown coffee packaging currently over crowding the coffe industry
TARGET AUDIENCE
People who appreciate quality, innovation, and the farm-to-cup concept. Individuals seeking a vibrant coffee experience, from daily caffeine rituals to exploring diverse coffee varieties.
Brand positioning
Maverick and Farmer is India's most imaginative coffee brand, offering a diverse range of coffee experiences, from meticulously roasted beans to expertly brewed drinks. Farm-to-cup excellence, with coffee estates in Coorg, daily roasting, and a wide variety of handcrafted coffee options.
Imagination | Authenticity
VISUAL STYLE
Depiction of natural elements through illustrations and cool vibrant but muted colours that are not the regular browns used for the coffee. Experimenting with line drawings abstractly.
OPTION 1
The set of illustrations used are fun and quirky. They are minimal but quite out there expressing clearly about the brand.
The leaves, cups, hands and coffee beans all come together in narrating a story of carefully handpicked beans that are delivered with love and warmth to it customers.
The muted pinkish mauve stands to create an identity of belonging to royal specious often rare.
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OPTION 2
Coffee travels from heart to heart, conversation to conversation and this
is what these aroma lines represent. The unique widths of these lines, represent a unique connection that the coffee builds with the customers.
These lines portray the feeling and essence of coffee when it reaches its customers.
It is soothing to the eye and elegant to look at- giving a feeling of satisfaction.
