brief
Label design for a vibrant and fun rebrand, the product aims to capture the attention of consumers seeking an excitingly authentic hot sauce experience. Elevating the product's look and feel while maintaining a strong connection to its Brazilian roots.
TARGET AUDIENCE
Individuals who appreciate bold flavors and enjoy experimenting with diverse cuisines as well as food enthusiasts, grill masters, and anyone who enjoys adding a kick to their meals.
Brand positioning
LEGAL HOT SAUCE positions itself as the ultimate companion for those who seek bold and exciting flavors in their culinary adventures. Elevates dishes with a unique blend of Brazilian spices, crafted to perfection for an unforgettable taste experience.
Exciting | Boldness | Authenticity
VISUAL STYLE
Vibrant reds and yellows to evoke the heat and energy of Brazilian spices. with playful greens and blues to represent the freshness and diversity of ingredients.
Use a bold and dynamic font that conveys energy and excitement, while also incorporating playful, hand-drawn elements to add a touch of authenticity.
1
Inspiration for typography is taken from brazilian culture and their icons and symbols, to have a cohesive nature between the culture from where the sauce comes from. A simple illustration has been minimalised from the previous packaging design.
2
The colours are differentiated well, to indicate spice levels, also clearly mentioned by the spice indicator.
3
The overall look and feel of the packaging symbolizes authenticity of the hot sauce brand.
